• From 30.06.2017 to 30.06.2018

    Architecture (ongoing)


    Pavillon Martell de SelgasCano


    Work by the Spanish architects

  • From 30.06.2017 to 30.06.2018

    Events (ongoing)


    Programme in the Pavilion


    Fashion, music, craft by local creators

  • From 13.10.2016 to 31.01.2017

    Installation (past)


    Par nature


    Immersive work by Vincent Lamouroux

The Foundation

The Fondation d’entreprise Martell

Launched in October 2016 and directed by Nathalie Viot since January 1st 2017, the Fondation d’entreprise Martell offers a rich and varied programme of events promoting local, national and international collaborations. Envisioned as a cultural and creative ecosystem, the Foundation aims to reflect the diversity of contemporary creation and reveal outstanding talent and savoir-faire.

Curious, open and transversal, it will offer new experiences in terms of artistic production, research and mediation in complementary spheres (art, design, architecture, craft, fragrance, digital, dance, literature, music etc.) through exhibitions, workshops, a living lab, events and in-residence programmes.

The interior renovation is orchestrated by architects Brochet-Lajus-Pueyo until the completion of the project in 2020/2021.


Pavillon Martell de SelgasCano

In June 2017, the Fondation d’entreprise Martell will inaugurate an in situ commission, an original protean structure created by Spanish architects SelgasCano, which will occupy the entirety of the vast paved courtyard in front of the Fondation until autumn 2018.


The first project in France by the duo of José Selgas and Lucía Cano, this exterior pavilion is comprised of modules constructed from hi-tech materials, which will house specific activities prefiguring the Foundation’s future schedule of events. True to their aesthetic of transparency and openness to the outside world, SelgasCano constructed the pavilion from a metal framework covered by a translucent material developed by French brand Onduline.


Strong and watertight, the material is permeated by a soft, changing light which creates intriguing iridescent effects. In 2018, the pavilion will be dismantled and rebuilt elsewhere in order to give it a second life.

Programme in the Pavilion

From summer 2017, visitors will be able to enjoy creation and performance-based experiences in the heart of the Pavillon Martell de SelgasCano. Invited designers including l’Atelier W110, 71bis and l'Oseraie de l'Île, will invest the alcoves of the Pavilion during events that will stimulate human meetings and exchange of knowledge. Some artistic partners such as the l’Abbaye aux Dames, cité musicale de Saintes, will be invited to produce sensitive creations from the inspiration of the building under construction and the Pavilion itself.


As a centre for innovation and creation deeply rooted in the local area, the Fondation d’entreprise Martell aims to be a motor for long-term growth and development, raising the profile of the city of Ville de Cognac, the departments of Charente and Charente-Maritime, and the entire Nouvelle-Aquitaine region. This outdoor programme prefigures the four thematics to be developped by the Foundation : transmission, exploration, senses and materials.

Par nature

Vincent Lamouroux’s installation is an artificial terra incognita, a mineral and botanical landscape that is – by nature – white. This work, as a form and as a field of experience, offers the possibility of an infinity of viewpoints. It invites visitors to wander along the extraordinary undulating walkways whose elevation speaks to and stimulates the adventurous of spirit. The white halo fades out around the edges of the work as the sand is spread by visitors’ footsteps. Thus, the imprecise contours offer a choice of entering the landscape or observing from a distance.


The artist has cultivated, down to the finest detail, the appearance of a wild landscape, fixing the dunes and considering the unstable properties of matter. The white veil he has cast over the work is as much the sign of an effacement as the evocation of a beginning. Par nature has been realized thanks to the support of Verallia and Tonnellerie Leroi. Born in 1974 in Saint-Dermain-en-Laye, Vincent Lamouroux lives and works in Paris.



Fondation d’entreprise Martell


CLOSED DURING THE WINTER (except events and educational visits)

Reopening on April 4th 2019.

See you soon !

16 Avenue Paul Firino Martell
16100 Cognac