Established in 2017, the Martell Corporate Foundation is located on the historic grounds of Maison Martell, in the Gâtebourse Tower in the heart of Cognac, in Nouvelle-Aquitaine. Built in 1929, the 5,000-square-meter Bauhaus-style building was originally an industrial production site, which housed the company’s bottling lines until 2005. To mark the 300th anniversary of Maison Martell, the company (Pernod Ricard Group) sought to give its new Foundation a cultural and social mission.
The building’s renovation project was entrusted to the Bordeaux-based firm Brochet Lajus Pueyo, which oversaw the site’s transformation using High Environmental Quality (HQE) design principles. The first spaces opened in 2018, and the building’s renovation was completed in 2020. Since 2024, the Foundation has been carrying out its activities across all five floors it occupies.
- The ground floor houses a vast exhibition space of nearly 900 m².
The first floor features production workshops (glass, wood, ceramics, etc.) arranged around the Agora, a public event space.
The second floor is home to the Almanach Lab and its Living Archive, as well as a multipurpose space.
Finally, the terrace offers a panoramic view
