THE RAISON D'ÊTRE

The mission


The Martell Corporate Foundation promotes creativity and innovation to address the major challenges of our time: it encourages people to imagine and shape a future based on discovery, dialogue, and critical thinking. Rooted in the long history of Cognac, the Foundation strives to bring together local and global perspectives in order to drive projects that bring about change in its region and beyond.

The vision


The Martell Corporate Foundation supports creators—whether designers, artists, or researchers—who are conducting research on the major challenges of our time. The Foundation serves as a hub for innovation and interdisciplinary collaboration through its residencies, workshops, exhibitions, and cultural program. Rooted in the Cognac region, the Foundation fosters the emergence of experimental creative projects aimed at inspiring new ways of living and thinking, bridging local relevance with international impact.